When you’re just starting out with an online business, it can be exciting to imagine how you can successfully sell your product through Instagram once you have built up your follower base. But truth is, your first 10,000 Instagram followers are the hardest to get. Why? No one knows who you are yet. You’ve still got to prove yourself as a successful brand and influencer. But that doesn’t mean it’s not possible. If you follow this guide on how to get followers on Instagram, you could hit 10,000 Instagram followers in as little six months.
1. Join Instagram Engagement Groups
Are you just starting to learn how to get followers on Instagram? This tactic is best for beginners. Some Instagram newbies have seen their Instagram followers increase fast. What did they do differently? They joined engagement groups.
While it can be tempting to join the biggest Instagram engagement groups, the truth is you’ll get a more targeted list of Instagram followers by sticking to your niche. You can find engagement groups for travel, beauty, fashion and more.
In these groups, you can get followers and likes from people who have shared interests. But if you’re serious about getting the attention, you should also return the favor by following fan pages for people who join the group.
2. Repost Others’ Content
When I was building my store’s Instagram account, my entire posting strategy revolved around reposting other people’s content. The only way to do this without getting flagged is to credit the original poster in your description, every time.
Instagram has now updated their policy and you’re required to ask for permission before reposting.
When I first started, I’d take screenshots and add the pictures to my Instagram. What really helped my page take off was the Repost app. It allowed me to start reposting video content on Instagram.
Why’d I repost other people’s content instead of posting my own?
Because I knew that it was easier to repost content. Plus, my visual and video content would never be as good as someone else’s. Hey, at least I’m honest about it!How did I know what to repost? I’d look at the numbers.
Hashtags are a great way to get new followers. I was pretty active on Instagram so I’d browse the list of hashtags I came up with and used daily to find the top performing posts that weren’t posted by other fan pages (so not my competitors) but by individual people. I’d then watch the videos and look at the pictures to see which ones I had the biggest reactions to. If I felt the urge to share someone else’s post, I knew I had to repost it onto my page. So if you’re just learning how to get followers on Instagram, this high-impact strategy is simple enough for a beginner.
3. Have a consistent style that hooks people in
I know this sounds like one of those ‘blah, blah, blah’ ways to gain followers on Instagram. But it isn’t. Here’s why: people don’t follow you because of the content you’ve posted but because of what they think the future content you’ll post will be like.
Say you have a corgi fan page, every day you post cute corgi pictures and videos without fail. If Instagram users keep seeing your posts eventually they’ll realize that you always post the cutest corgi content. So they follow you with the expectation that your account will always be more of the same type of content.
Having a consistent style or theme is more than just a branding play, it’s about creating an expectation for your Instagram account that your followers or potential followers can count on. They want to see more of the same type of content, every day.
If you can deliver that consistency with every post, you’ll grow your followers on Instagram at a faster rate over time.
4. Use your Instagram Posts in Blog Posts
If you have your own personal or business blog, you can embed your Instagram pictures into your blog posts.
5. Host Giveaways
If you host giveaways on Instagram and have a small audience, you might be able to get more followers. But if you host giveaways on your website and include an option to follow you on Instagram and other social networks, you’ll have a much bigger reach.
If your audience size is small you can post your giveaway in certain giveaway facebook groups or on giveaway blogs.
When I first started working in marketing, I’d reach out to giveaway blogs. I’d send them some free products in exchange for a review post. Most agreed to it for the free product though some did ask for payment as well. They’d do a product review post filled with pictures and their experiences with the product. At the end, their audience would enter to win the product under the condition that you send that customer the product. We’d get hundreds of new followers on all our social accounts. This is a great way to get new followers if you don’t have an audience. But it might not be as targeted than if you were to host a giveaway on a relevant niche blog.
If you’re just starting out, giveaways can help you get more followers on Instagram. However, if you do them too often, you might not get the right type of audience you want. If your goal is to get sales, giveaways won’t necessarily help you get more of them. Though you can try this giveaway hack to get more sales. But if you’re only looking to get Instagram followers fast, this strategy can work quite well.
How to Get Followers on Instagram Conclusion
Figuring out how to get followers on Instagram is the hardest in the beginning. Once you’ve passed your first 10,000 followers you’ll need to continue using some or all of the strategies in this article to keep growing your account to 100k or even beyond one million. Don’t forget to update your profile regularly, especially your Instagram bio to include new CTAs or interesting news. At the end of the day, you’ll need to put yourself out there more than you ever have before. Maybe posting on Instagram three times a day every day of the week to help you grow your visibility. But eventually, all that hard work will pay off. And you’ll have gained an Instagram following you can be proud of.
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